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Archive for 'Marketing Strategies' Category
Managing Your Time and Energy
21 August 2009Has this ever happened to you? You get the same message from several sources?
Call it the power of focus, God whispering to you, or whatever you like…
Lately, I’ve been getting the message on time, energy, and life priorities.
I value productivity and accomplishments, I tend to be achievement oriented. I like to […]
Tough Times
11 August 2009Questions of the day: Are you still believing? Are you still focusing on the possibilities?
Or have the news, the economy, your diminished retirement, lay offs, and other financial set backs taken the wind out of your positive sails?
It’s easy to get discouraged during times like these. Often times you may […]
Two of the most important things for your mediation business…
7 August 2009I said a hearty amen when I read this article by Sheri McConnell.
As I wrote in my previous post, I think who you are as a mediator and your mediator brand is the number one thing (no matter how great your mindset or how great your marketing, if you are not a great mediator or […]
The Short List…
30 June 2009The question of the day is: how do you get on the short list?
For those of you who don’t know to what I am referring, I am referring to the “short list of mediators.” When lawyers advise their clients to mediate a case, the lawyers will usually circulate a list of mediators to […]
What makes ideas stick? A book excerpt
14 April 2009As you go about the business of marketing your mediation and/or ADR practice, you will want to develop a compelling marketing message, and concepts and ideas about conflict resolution that will “stick” with your target audience.
How do you do this? I have been reading about sticky ideas and I am enclosing an excerpt below […]
A Networking Lesson
19 February 2009I couldn’t help but write about today… it just seems that inspiration is everywhere lately.
So, let me set the stage. I’m downtown at a lawyer’s lunch event. People sign in and mingle and then sit down at tables for lunch and to listen to a key note speaker.
At the conclusion of the lunch, […]
Experts Win Business
13 February 2009I do employment law and mediation and this week I went to a training on California wage and hour laws.
The instructor was a well-known employment lawyer who has been in the field for around 30 years and provides training on various employment law topics for lawyers and HR professionals. He also has written publications […]
Time to update your bio…
31 December 2008As 2008 comes to a close… it is the perfect time to update your bio.
When people are thinking of choosing a mediator, your website and/or CV will be circulated for review.
What better way to make a great impression than to demonstrate all of the interesting types of cases you’ve worked on over your career.
The more […]
In House Counsel’s Viewpoint
16 June 2008As a mediator or conflict resolution specialists who may work with in-house counsel in mediation, it is important to understand what in-house counsel is up against. When you understand the in-house attorney’s problems and situation, you can better serve him or her with your mediation and conflict resolution services.
In this article, Avoid […]
New Book on RainMaking, Author Interview
14 March 2008Those of you who joined me last October for our teleseminar with Ford Harding on So You Want to be a Rainmaker? know that Ford is a veteran rainmaking consultant and his firm has studied hundreds of highly successful rainmakers over many years. And you will also know that Ford provides excellent, well-researched content […]